Assignment 5: Your Choice – Abigail’s Party

The Brief

Brief 2: Promotional design
A youth theatre club is performing a production of Abigail’s Party. Mike Leigh’s tale of
suburban taste is set in the 1970s and explores middle class aspirations and preoccupations.
You will need to acquaint yourself with the play if you don’t know it already, as they are
particularly keen for it to have a 70s feel. The play will be touring local theatres for a month,
performing every Friday night and Saturday matinee.
Produce a poster (A3 portrait), a flyer (A5 landscape, double-sided) and newspaper advert
(A6) to promote this event. In addition they would like their A5 programme cover to continue
the design theme.
For the purposes of this brief you need to invent dates, times, places, names and any other
information you think will be required. Use Lorun ipsum text for areas of body text.

Introduction

This entry is my initial response to the brief above. I will describe my analysis, research, design process and results, as well as discussing my findings and my lessons learned.

I choose Brief 2 Promotional design because of the play – I had been told about it and had never seen it, so if felt like a good opportunity to view it within the context of this assignment. In addition, I enjoy the creative aspects of making event posters and associated material.

I first analysed the assignment and decided on area that I would need to research. For this I used mind mapping:

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Following this I then performed some research. The data that I collected, I stored in an electronic note book. The relevant excerpts can be seen here: Assignment 5 – Your choice.

Research

I performed research into the following areas:

• Looking at the play itself and making notes: I wanted to see the play and use this as a direct source of ideas.
• Researching the author’s intent: I wanted to gain deeper insight into the play and thought reading about Mike Leigh’s ideas would be helpful.
• Looking at existing posters and advertising material: Obviously it is a good idea to see how the play had previously been represented and thus see whether there are any unique angles.
• Reviewing the trends of the 1970s: Even though I am old enough to remember the 1970s well, I decided to review trends (colours, fonts, décor…)
• Youth theatres: I have no real knowledge of youth theatre clubs and was uncertain of the possible ages of actors, the general appearance of advertising material and whether there were any legal implications on design (e.g. not showing cigarettes or alcohol)
• Information on posters and programme covers: I checked to see what information was typically included on a poster and a programme cover, since I was uncertain what would typically be there in a British production.

To address these points I started gathering material in my electronic notebook (see Assignment 5 – Your choice).  I show some examples in the entries below as well as drawing conclusions.

 

The play itself

I looked at the original BBC Play for the Day version which was available on YouTube (here). This version is slightly shorter than the original play and has minor changes (e.g. music because of potential US copyright issues). However, for this assignment I thought the differences were sufficiently small that I could ignore them. I will not describe the plot or characters, see here for a summary.

While looking at the play the following points struck me:

• How dated the environment and manners were, even though the play, with its cringe-worthy characters, still made fascinating viewing
• Abigail despite her “title role”, plays very much a secondary part, being alluded to but never seen.  She, however, acts as a partner to Susan (her mother) and as a subject of conversations by the other characters.
• The strained atmosphere: as characters argue with their partners over small / trivial things, such as the choice of music, they all try to remain polite and appear to be doing the right thing.
• I was spending the second half of the play just waiting for the denouement and when it comes, it acts as release.
• The underlying themes are of love and loss, marriage and separation.

From a design perspective I was struck by:

• The absence of Abigail, so maybe show as silhouette?
• The characters’ dynamics, perhaps so show couples interacting
• The role that drink and music play
• Beverley’s necklace as a focal point

Researching the authors intent

I looked into Mike Leigh’s thoughts about the play and came across an interview he gave to the Guardian newspaper (here). Major points I took away were:

• The underlying themes of having to conform, to behave, the mores of surburbia.
• How the characters in the play are full of contradictions.
• Leigh regards the play a lamentation, not a sneer on the lower middle classes- this was in response to negative criticism.

 

Looking at existing posters and advertising material

I looked at existing posters (example below)

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From these I came to the following conclusions:

• Beverly (a main character) often features as focal point, either as illustration or photo.
• Drink and sometimes cigarettes feature.
• Colours such as browns, oranges, teal, yellows which are often associated with the 1970s are common.
• Fonts are often in block capitals and have a 1970s feel.
• Quotes from the play are sometimes used.

 

Reviewing the trends of the 1970s.

I looked into a number of trends (fonts, colours, fashion, decorative styles…) and drew conclusions. The following are a number of examples from my electronic notebook (Assignment 5 – Your choice).

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From this analysis I noted:

•  The colours I noted in the posters (browns, yellows, reds) feature both in fashion and in interior design.
• “Some colour combinations that were hugely popular were bright green and blue, black and white, yellow and white, pink and purple, yellow and orange, yellow and green and pink and green. Red, black and white were used together to create a colour scheme with a huge impact.” (see here)
• I noted a number of fonts (e.g. Mystery Quest Pro,  Lemonade Font) and styles (e.g. striped, thick and curvy letters, psychedelic) typical of the era
• Fabrics and Wallpaper: “Large, bright flowers or graphic patterns. Paisley and abstracts were common and chenille bedspreads were popular. Mushrooms, flowers and geometrics were popular themes and were always printed in bright or bold”  (see here)

 

Youth theatre

I wondered what the imp licationswould be of making the poster explicitly for a youth theatre club. Several aspects struck me as worth investigating: what age were the actors; were there any special restrictions on promotional material, are there any legal aspects (e.g. use of alcohol, cigarettes) that might impact the design.

Conclusions

From research (see electronic notebook Assignment 5 – Your choice) I see that the ages for Youth Theatre range from 8 to 25. I will make the assumption for this assignment that the players are over 18 and hence I do not need to be too careful about legal requirements concerning minors.

In terms of promotional material there does not seem to be anything specific, other than  that any illustrations (and certainly photographs) tended to show younger people.

Information on posters and programme covers

I looked at a number of posters to see what information was typically included. I found:

Title, name of the theatre company, location, description of the play, times & dates, ticket office, additional information such as director & producer and sometimes the cast.

For programme covers it seemed to me that there was very little difference in the information shown compared to posters. The layouts in some cases were different.

Design

In this section I describe my design approach.

Initial Design Concepts

After performing the research I reconsidered the play and  I came up with a number of base design concepts. My focus at this point was on a poster since I thought when I had progressed with this I could use this as a basis for the other material.  My initial ideas were:

1. Necklace in form of the title:  View of a women with a necklace as the title, cigarette and drink.
2. Juxtaposition of the two parties: 1970s-style room with people and another room with people as black silhouettes
3. Row of bottles / glasses: The bottles and glasses contain the main characters and/ or play details.
4. Talking heads: A set of character faces talking to one another with voice bubbles giving title, quotes other information
5. Comic faces: Comic character faces reflecting their varying personalities
6. Pairs of couples: The characters pair up (with Susan paired with Abigail in silhouette) and voice bubbles reflecting their personalities.
7. Demis Roussos Music: LPs and songs, quotes with main characters
8. Records: A row of records (as per play) with titles and information on the records.

Looking at these ideas I decided that I would progress with:

1,2,3, combination of 4&6 and a combination of 7,8.

I combined a number of ideas since they seem very similar. I dropped idea 5 since it seemed too simple.

With these I then proceeded to sketch variants (recorded in my sketch book). See below

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As I was drawing these up, a few thoughts came to me which fed into my design considerations:

• the idea that the play looks at cliches and so having a poster that reflects this to an extent is appropriate e.g. in use of 1970s fonts
• The need for a design element from the poster to be used in the smaller promotional material.

I considered the draft ideas and discussed with my family and decided to not progress  with records (6&7) as this, I felt, did not sufficiently capture the essence of the play.

I then proceeded to make mood boards (using Adobe Illustrator and InDesign) for the remaining ideas which I am now labelling:

a) Necklace in form of the title

b) Juxtaposition of the two parties

c) Row of bottles / glasses

d) Heads

These are my mood boards, there are some commonalities between them since colours and fonts should reflect the 1970s but I have tried to illustrate different possible combinations.

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Looking at the mood boards and discussing with family members I decided to continue with all four variants and create draft versions of the poster and a small version with key design elements that would serve as a basis for the other material.

I created the following:

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These versions all needed additional work but I thought they had sufficient potential to warrant discussion. I asked some friends and my family for feedback and got the following:

• The strongest versions are Necklace and Juxtaposition of the two parties
• Bottles is a little boring, although colours are good
• Could consider changing the background of Juxtaposition of the two parties to that of Heads.
• Need to tighten up on wording and some design points (e.g. the necklace)
• Font used for text succeeds in giving a 1970s feel.

With this feedback I decided to progress with the poster versions of Necklace and Juxtaposition of the two parties, tidying up, making A3 size and then making a final decision between the two.

These are the updated versions:

(Click to expand)

I decided that I would base the final design on version FOUR. I think the Necklace concept is more original than the Juxtaposition of the two parties. However I was not convinced that the visual hierarchy was yet correct – the title (as a necklace) needed more emphasis. I adjusted FOUR and then used this as a basis to create versions of the other material. I experimented with minor changes to layout and typography (not recorded) and produced my final results, see below. In producing the smaller format material I had the following considerations:

• Legibility and readability of the different formats
• Relevant information
• Composition
• Consistency of brand
• For the newspaper advert I considered I could make it colour.  This is fairly usual with our local newspaper.

Results

(not to scale)

Poster

Flyer cover

Flyer rear side

Programme cover

Advert

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Discussion

Research

From the research I learned a lot about what is considered as possible standard content for a poster, flyer and programme cover. As is to be expected, there are no hard-and-fast rules.

The 1970s feel is quite common in designs and there is a lot of material that one can use for ideas.

Design challenges

In terms of overall design I felt I had a range of ideas which I evolved before settling on a final design element (the necklace).  In terms of producing the set of design, there was a temptation to reproduce the original poster design but in different formats. However, there is a constraint provided by the fact that each of the media requires different informational content.

For me the greatest technical difficulty was working with Illustrator and learning how to use Paths to fine-adjust the design of the necklace.

Final results

I am quite happy with the final results; they seem to fulfil the brief as well as being aesthetically pleasing. However, I know that I need distance/time from the work to provide objectivity. I will return and review the assignment at a later date, no doubt influenced by my tutors feedback.

Reflection

This section is a summary of the points from above and from supporting log entries. Now that I have two courses behind me (Photography: Expressing Your Vision, and Context & Narrative), I use them as a reference. I have tried to quantify this work by a rating (marks out of ten) in comparison to my previous Photographic EYV, C&N, Graphic Design work and using the overall result from these courses as a guide. I am not attempting to compare against other students working on the same course.

I will also use the OCA assessment structure of:

• Demonstration of technical and visual skills – Materials, techniques, observational
  skills, visual awareness, design and compositional skills. (40%)
• Quality of outcome – Content, application of knowledge, presentation of work in
  a coherent manner, discernment, conceptualisation of thoughts, communication of
  ideas. (20%)
• Demonstration of creativity – Imagination, experimentation, invention. (20%)
• Context – Reflection, research, critical thinking. (20%)

to provide detailed commentary.

In this section I also discuss the main points of learning that I take away after this assessment.

Demonstration of technical and visual skills

• I think I learnt further features of both Adobe Indesign and Illustrator.
• I do find the composition and colours within the design quite pleasing

(7/10)

Quality of outcome

• I am satisfied my final result and feel it fulfils the brief well. Feedback from both friends and family was very positive
• The blog entries are, I think, a reasonable and coherent description of my approach to the assignment.

(7/10)

Demonstration of creativity

•  I felt that there was some creativity in choosing the necklace as a focal point.

(7/10)

Context

• I have performed a large amount of research into a number of areas that supported this work.
• I believe that my analysis is reasonably detailed and honest.

(8/10)

 

What did I learn

From this assignment I learned a lot; however, the main points for me were:

• The time it takes making small changes to a design.
• The power of adding simple decorative elements to a base design.
• There is diffculty in producing an original design for a topic (play) that has already had much promotional material produced for it. But how original does a design need to be?

 

 

Exercise: French Hen

The brief

Newton and Ridley, the brewers best known for their pub, The Rovers Return, are opening
a cafe/wine bar nearer the city centre.
The bar is designed to appeal to younger women and sophisticated young men. The
brewery has identified a gap in the market and wants to provide a ’sophisticated and
relaxed’ venue for the ‘discerning’ drinker. This bar is to be called the French Hen and will
be in direct competition with the cheap ‘binge drinking’ venues on the same street. The
brewery is also trying to enhance its own image as a ‘respectable’ alcohol vendor.
They want you to develop some ideas for a logo, to be used:
• on covers for the food and cocktail menus
• in colour on the signage outside, and as a cutout for a window detail
• on T-shirts for the staff and paper napkins
• for one side of a beermat, the other will carry advice on sensible drinking.
There are many conventions that have been developed around the marketing of both bars and
products to this age range. You need to be conscious the whole time of avoiding clichés and
stereotyping.
Draw up at least three ideas to start with. Be critical of your work. Check it against the information
you have here. Will it do what the client wants – and how will you know?
When you have decided which one you are happiest with, mock up the menu covers, the outside
sign, the window detail, a T-shirt, paper napkin and beermat. Does it all still work?

Introduction

This blog entry is my response to the brief. I cover my analysis, my research. my design and final results. I discuss my results and what i have learned through the exercise. I used mind mapping (see below) for my analysis of the brief as well as brain storming design concepts.

(Click to enlarge)

I also recorded base data in my electronic notebook – the relevant section can be seen here: French Hen

Although not explicitly stated I will assume that the exercise is set in the UK.

Research

Having identified various areas of research:

• General bars and café signage
• 2020 signage trends
• Stereotypes in alcohol adverting
• UK alcohol advertising rules
• adverts using hens
• French hen

I looked into these areas, collected material (see French Hen) and drew conclusions. I summarise these below.

 

General bars and café signage

I looked at general signage advertising café/bars

Examples

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Conclusion

Looking at examples I concluded the following:

• It seems that approximately half of the signs show drinks
• Capitalisation of names is common
• Varying fonts are used but decorative ones are unusual.

I will pay attention to these points in developing my designs.

2020 signage trends

I came across some articles that discussed 2020 signage trends and gathered the following points:

• Environmental issues – signs will show green credentials.
• Signage with lighting (LED’s) will increase
• Shadow signs – Signs designed to be read only as shadows are becoming more popular.
• Increase in digital signs with possibility of personalisation.
• The advertising of non alcoholic drinks is increasing, reflecting the rise in popularity of these drinks

I don’t really know how to action these findings –  I guess I could consider who to make the external sign digital?

Stereotypes in alcohol adverting

Examples

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Conclusion

The industry and increasing the public are reacting against advertising and signage that promotes stereotypes e.g. women drinking cocktails and men drinking beer. I will avoid showing people in my design and thus I hope avoid stereotyping. The name of the establishment being The French Hen is somewhat problematic.

UK alcohol advertising rules

Examples

I looked in restrictions that existing advertising alcohol and picked up some points.

• Don’t be suggestive – e.g. that alcohol improves sexual success
• Don’t target the under 18 year olds
•  linking alcohol to dangerous behaviours or jobs.
• Promoting immoderate behaviour

Conclusion

There are a lot more detail rules but for this exercise I think I should consider what I design in light of these broad rules.

Adverts using hens

I thought it would be interesting to see how hens generally feature in advertising and whether I could pick up any ideas / tips.

Examples

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Conclusion

What struck me was that there are interesting looking hens and more boring ones! So in any selection of imagery I should pay attention. In advertising of cafes/bars with the word hen in the title often use red (from the comb?) or black and white as dominent colours.

Design process

I started by brainstorming some concepts (see map above) and based on this I produced some first sketches. The concepts built upon the research I had performed.

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Looking at these I decided that all of these, apart from the last, warranted mocking up in Adobe Illustrator.

This is  my first attempt:

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The following are some of my thoughts / design principles that went into these designs:

• Fonts: I wanted fonts that had a French feel and used:  Aphrosine and Didot .
• I looked into having imagery associated with (interesting) hens or parts of
• I looked at incorporating the French flag or its colours
• I thought having a strap line of referring to Weston and Ridley was important since this was referred to in the brief.

I looked at the results and discussed them with a number (five) of my older friends. getting them to play the role of the client. The following were regarded as the best: 3,4 and 7. A point that was made is that it is difficult to see what might be attractive to a younger audience and does something that attracts an older view automatically make it uninteresting for a young person?

I took these three ideas and progressed them further, trying different combinations of colours, layouts and fonts.

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Again having my friends playing the role of the client I asked for feedback. Number seven was the preferred image because of the composition and fonts. Generally decorative fonts were regarded as not being suitable for a younger audience.

I took number seven and tried a number of variants:

I was looking for balance and felt that depending on the situation variants two and three would work best.

I then mocked up a number of situations (using Photoshop) as asked for in the brief – see Results.

Results

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Discussion

Overall I am quite happy with the process I went through and the results. I do have a lingering fear that it might not resonate with a younger audience. The designs I think work reasonable well in the various situations but care would be needed in making sure that the context works (e.g. colour of t-shirt) I probably could improve on some of these.

What did I learn

The major points I learned were:

• A lot more of the underlying technolgy (Adobe Illustrator and Photoshop) in creating the logos and situations
• Asking a number of people for opinions gives a range of answers – it takes skill to take this and deciding changes.
• The context in which a logo is to be shown is important and probably should be considered more strongly in the design of the logo and/or be influenced by the logo.

 

Exercise: Chance Housing Association

The brief

The Chance Housing Association has been set up to try and help first time buyers get
onto the housing ladder and they want you to develop a brand image for their stationery.
It is important to them that the Association is seen as being different from the other
local housing associations – more modern, more helpful and definitely welcoming to
young people wanting to buy a house.
They want to use their logo on their letterheads and office stationery and it will also be
used somewhere on the sheets that hold the property details. It also needs to be
reproducible in the local newspaper and professional trade magazines.
What to do
• Research other housing associations’ and estate agents’ styles. Look at other
publications designed for a similar audience. This information should help you
identify as much what you don’t want to do as what you do.
• If this was a real job you would need to visit the housing association’s offices and
website, if it has one, to see how many decisions they have already made – for
example they may have painted their sign silver and dark blue and used a particular
font. As the designer you may want to continue with and develop those decisions or
change them.
• Using just typography sketch up some designs. You want to come up with at least
three initial ideas to show the client. In this instance you can decide which one you
think works best to further develop.
• Mock up a letterhead and business card using the logo and house brand. Look in
you local newspaper and mock up an advertisement to fit in the paper. Measure the
space carefully remembering to leave sufficient margins so your text isn’t cramped.
Photocopy in black and white onto cheap paper – does your logo still work? Have
any fine lines got lost? Are the differences between colours still discernable?
• Show your designs to your friends and family. What is their feedback?
• If you need to, go back and adjust your artwork. If all is well make up a
presentation pack to show the client – in this instance your tutor.
Keep all your work and record the process in your learning log.

Introduction

In this log I show my response to the brief. I started with an initial analysis to the brief my using mind mapping:

My Mind Map (which also include some brain storming)

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This I followed up with research into a number of areas (housing associations, what they are, examples; synonyms and images for chance; client presentation best practices.

I also describe my design process, the results which I discuss and what I learned.

I recorded base data and information in my electronic notebook (see Chance Housing Association) and used by sketch book for design.

Research

What is a housing association

Since I have lived most of my life outside the UK I was uncertain what a housing association was so I looked at this and established (source):

A not-for-profit organisation which owns, lets and manages rental housing. As not-for-profit organisations, revenue acquired through rent is ploughed back into the acquisition and maintenance of property….

….They may also offer financial assistance for people buying their own property who, for a variety of reasons, would be unable to honour a commercial mortgage deal.

It seems that helping people to buy houses is generally a secondary purpose. For this exercise I don’t think this makes a significant difference.

Some examples of Housing Association

 I looked into examples of logos and brand of a number of UK based housing  associations. I recorded base data in my electronic notebook (see  Chance Housing Association). A number of examples are below.

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Looing at the examples i collected I have the following observations:

• Building directly or by inference figure in many logos
• Fonts are generally sans-serif
• The word housing association is nearly always present
• Greens, blue, teal are often present

Synonyms and images for Chance

Looking for a source of ideas I did some research looking at synonyms and images relating to the word Chance plus brainstormed symbols that might be used to represent house/home which was not a roof (too common): key, steps, door, windows.

Presentation Pack

I have no real idea what goes into a presentation package and why. I did some research (see my Chance Housing Association electronic notebook) and summarise my findings as:

1. Describe the concept with reference to visual identity
2. Summarize and showcase the design process
3. Distinguish between new and old design
4. Show results (two-three examples)
5. Explain details and thoughts behind ideas include especially colour choices, typography
6. Show flexibility of design through mock-ups include different media (e.g. web sites new technology e.g. Apple Watch)

Designing the Logo

Using what I had learned about design a logo (Research: Logos) I followed a similar process.

What not to include

In order to be different I decided to try to avoid the following, which appeared in a number of other designs:

• Including a symbol of a house or roof
• Use of green, blue or teal

Why, beliefs values

Interpreting from the brief the reason for the association and it’s beliefs and values I came up with:

• Help first time buyers get onto the housing ladder
• It is important to them that the Association is seen as being different from the other
  local housing associations – more modern, more helpful and definitely welcoming to young people wanting to buy a house.

 

Style, Font, Colours

Looking at potential styles that would be suitable for the brief I and then the  implications on fonts and colour I came up with:

I thought a modern and minimalistic approach with clean and simple lines. My initial thought was a sans-serif font would normally go with this style. However, a large number of other logos used sans-serif so I have to be conscious of this and perhaps use another style. For the colour I thought yellow or orange would give it a modern feel plus  the logo must work as black and white. I point to be aware of is mixtures of black and yellow is often associated with danger.

Other Points

I believe I need to include the works Chance Housing Association in the logo since the brand is not well know and just having a symbol would not work. A possible middle ground is the use of initials e.g. CHA.

First drafts

I first doodled a number of potential designs and then for those that seem more successful I drew these out (see below). As I was drawing I looked for inspiration from various internet sources (e.g. Dribbble). A number of themes emerged:

• use of steps,
• keys (both in positive and negative forms)
• open doors

to represent chance/opportunity that also relate to housing. I tried a number of variants of these

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Progressing the design

I took a number of designs forward and mocked them up in Adobe Illustrator not paying at this stage too much attention to font and colour choice but trying to make them not too far off.

(Click to enlarge)

I discussed these design with my family and reviewed them myself and decided that I would progress with Key 3 and Door 1, Both of these are based on a similar concept of hiding an image within the text which I feel is interesting. The Steps idea feels clunky except for Steps 4, however I did not feel that this varient is sufficiently interesting to continue. Keys 1 and 2 have potential but did not feel modern enough to me but since it was different approach I decided to also progress with Key 2. I also experimented with black and white variants.

I progressed both these designs trying a number of different fonts, colours and layouts. A special challenge for me was the size and placement of the Housing Association, words which I felt were needed.

(click to expand)

After reviewing these attempts and discussing with my family I decided that although three had potential (and for a real client I would show a reworked version of each) I would progress with Door 4. The reasons were:

• Key 1 still did not feel modern enough
• Key 2 was a possibility but compared to Door I felt having an open door was a stronger metaphor than a key.

I made the following changes:

• I looked at the font I had used as decided that a thinner one would appear more modern
• I adjusted the colour to make it more golden
• I changed the door symbols slightly correcting angles and removing rough edges.

I then mocked up business cards and a letter head. As part of this I decided that a decorative element was required and decided on a pattern that recalled bricks and used as colour that was complementarity blue to the gold colour. I also looked at other patterns e.g. open doors but I was not happy with these. I used the same font as the word Housing Association in the logo.

These are my results:

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Advertisment

The following is an image of a typical page from the local newspaper:

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I looked in detail at these and decided to create an advert having the same size (6.5 x17cm) as the “Rosis Garten” advert. I mocked this up using InDesign. Fonts and colour were the same as for the previous work. I took a photograph (labelled for reuse) from the Internet. I had to colour the text with two colours to ensure that it was legible in black and white.

Here are the results including a photocopy in Black and White:

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Presentation pack

Use of Adobe Dimension

I thought it would good to make a 3D mock-up of some branded material, in order to do this I chose to use Adobe Dimension. I have not used the tool before so I had to spend quite a bit of time learning some of the basics and it is clear even after having produced first results (see below) that I have much to learn.

Results

In terms of a presentation pack I will only produce a shorted form (bullet points) here since I lot will replicate what I have already discussed above. I will show the structure that I would use for a real complete presentation. This is based on my research (see above). I have only shown one of my designs in a real case I would show all three.

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Discussion

I found the exercise very stimulating although it took a lot longer than I anticipated.

I felt I had a good process, looking at a number of different ideas before settling on one design which I explored with a number of variants. I am, however, uncertain whether my end result is modern and different enough. Here having a dialogue with a client would help.

I am very happy to have become an apprentice with Adobe Dimension, which I am very certain I will be using again in the future.

What did I learn

My primary learnings were:

• The need to have a client in order to check whether a particular designs idea works.
• Visual identity is much wider that I had initially thought
• I still need to learn Adobe Dimension in order to produce good output but it has significant potential for showing output in realistic conditions.